Shopfitting for High Traffic Areas

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Shopfitting Case Study: Melbourne Airport - Daniels Donuts

Shopfitting for High-Traffic Areas: How to Design Durable and Functional Spaces

Designing the best shop fitout for high traffic areas is one of the most complex tasks for shopfitting companies in Melbourne and across wider Australia.  If you look at venues with high foot traffic, such as cafe fitouts, hospitality fitouts and retail fitouts, they all face similar challenges.  Shape Shopfitters has over 25 plus years of experience and has developed numerous strategies that fits most requirements and considers all aspects of shopfitting to deliver a one stop solution for each and every  customer.  Our case study at Daniels Donuts Melbourne Airport – is an excellent example of how to build a great cafe fitout in a high traffic area.

Daniels Donuts Melbourne Airport Side View

Understanding the Challenges of Shopfitting in High-Traffic Areas

Determining what the challenges will be for shopfitting in high-traffic areas is the first important step in a projects preparation.  

The Importance of Durability and Design Efficiency

In high-traffic retail spaces, such as malls, airports or busy street-front venues, durability and efficiency of design are essential for creating an environment that not only attracts customers but withstands the rigors of constant use. See below for a range of key factors to consider during the initial phase of shopfitting for high foot traffic areas.

 

Handling Wear and Tear

High-traffic areas experience significant foot traffic at almost every section of the shop both in front and back of house.  Fittings and finishes such as flooring, fixtures, shelving or display units face constant physical stress. Durability becomes paramount as materials must withstand heavy use without displaying signs of damage, fading or wear and tear. 

  • Flooring must be resistant to scuffs, scratches and staining, while remaining slip-resistant, to ensure customer safety.
  • Wall panels and shelving need to withstand frequent handling and movement from both customers and staff, without marking or degrading.
  • Furniture and fixtures should be crafted from sturdy materials that resist impact, moisture and dirt accumulation.

Shape Shopfitters suggests using high-quality, durable materials like reinforced wood, steel, or composite materials to ensure the shop’s infrastructure remains intact for longer, reducing the need for frequent repairs or replacements.  Our recommendation is to always select quality over price, in particular for hospitality or cafe fitouts, as it will  result in financial savings in the mid to long term, due to the reduction in required repairs.

Maximising Longevity and ROI

Durability directly impacts a store’s return on investment (ROI). Frequent repairs, replacements, or refurbishments are costly, especially in high-traffic areas where damage occurs more frequently. Shape Shopfitters recommends investing in materials that are both durable and resilient, so businesses can:

  • Reduce maintenance costs and downtime.
  • Avoid disruptions in service due to the need for constant repairs.
  • Ensure displays and fixtures maintain their appeal for longer periods, keeping the store looking fresh and attractive without the extra cost of frequent refurbishments.

Choosing the right materials helps stores maintain a polished, professional appearance, even after extensive use, which translates into better customer satisfaction and increased brand perception.  Our case study below for Daniels Donuts at Melbourne Airport, demonstrates how the custom built commercial joinery uses professional design and high quality materials to deliver strong branding to any foot traffic passing by.  

Balancing Functionality and Aesthetics for Maximum Impact in shopfitting

Daniels Donuts Melbourne Airport Front Side View

Shape Shopfitters designed Daniels Donuts at Melbourne Airport, ensuring the limited space catered for functionality.  Additionally, they knew aesthetics was crucial for creating an environment that attracts walk-through traffic on the way to the airport terminal.  A acfe fitout needs to be both visually appealing and highly practical – something that is not always easy to achieve, especially when dealing with the added complexity of constant walk-by traffic and high interaction such as at Melbourne Airport.  Below is a list of key considerations to deliver both functionality and aesthetics in a shopfitting design:

  • Efficient Layout: A well-organised store layout is vital to managing foot traffic while ensuring customers can find what they need quickly and effortlessly. The layout should consider:

    • Clear signage: Well-placed shop signage assists customers to engage with the store efficiently without confusion, enhancing the overall shopping experience.  Daniel’s Donuts does this well, by having very clear shop signage on both the front and side of the fitout.  Additionally, the layout of the display cabinets and coffee machine align to provide a seamless walk-up experience as customers pass through the airport.
    • Logical flow: The shop fitout should encourage customers to explore while minimizing congestion. Daniels Donuts encourages this by displaying the high-demand donuts near the front and impulse buy items closer to the check out, ensuring smooth traffic flow at the shopfront.
    • Adequate space: High-traffic areas require wide aisles and spacious walkways to accommodate large crowds, allowing easy movement throughout the space and preventing bottlenecks.  The elegant design and the architectural metal work at Daniels Donuts, with additional TV screens, placed high above the customer service team, gives customers easy viewing of the menu from a distance. This is a key driver in preventing congestion and enabling order selection before even joining the queue. 

If you are looking for a shopfitting company in Australia, that knows how to bring the perfect design to a high-traffic area site, then fill out the Shape Shopfitters Quote Form Online.

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